Achieve the country sales volumes, Organic Growth and Real Internal Growth targets by category
Develop the local Commercial Plan for the country from a category & channel perspective in alignment with country management and sales team
Translate category & brand objectives on a market level into country/channel category objectives
Continuously provide insights on channel, category and shopper trends
Ensure that channel strategies are updated on a category/country level and efficiently incorporated in the country's commercial plan
Ensure effective new product launches, line extensions on a country level through organizing category road shows/ presentations for the sales teams
Conduct pre and post evaluation of activities
Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage
Ensure Development/ efficient utilization of hard and soft POSM for generic and local activities, including evaluation of its effectiveness at point of purchase
Analyze and provide recommendations / action plans on retail audit reports
Maintain, update, and implement the core distribution priorities and merchandizing guidelines by channel
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