Own the Marketing strategy, management, measurement, testing, and execution of the demand and lead generation activities of free and paid channels including SEO/SEM, direct mail, Social media, Third Party email, events, etc.
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Develop detailed campaign project plans, create briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
Measure and report performance of all digital marketing campaigns.
Brainstorm new and creative growth strategies
Drive brand awareness across all Categories and work closely with all the departments
Own top-level business goals.
Seek out ways to utilize marketing automation to improve processes and productivity
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