Content amp SEO Specialist
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1 Vacancy
Job Description
Want to revolutionize the future of education anddo meaningful work that transforms future generations lives
Fostering a global community that broadens students perspectives and develops their skills to make a difference on the world stage.
Providing cuttingedge technology for teachers to launch students into their future while giving parents transparency into their childs education.
And weneed your help to take our expansion global! Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fastpaced with a breadth of daytoday activities and endless development opportunities.
This is a fulltime position based remotely.
The role will be responsible for the organic growth of Crimson Global Academy enrolments through enhancing the performance and SEO of our global website and creating content that converts and is optimised for AI across a range of channels.
What are the main responsibilities for this role
- Create weekly blogs to take advantage of AI and SEO algorithms to grow organic traffic and conversion results.
- Initiate projects such as student success content including testimonials and case studies that can be used at every layer of the marketing funnel.
- Plan develop and execute ebooks and other gated content collaborating with enrolment and marketing teams to identify content gaps.
- Assist in optimising global email campaigns ensuring consistency with CGAs tone and branding. Use nurture sequences to guide prospective students and parents through the enrolment funnel.
- Regularly update the website content to reflect current campaigns programmes and testimonials.
- Ensure all other website locales are kept up to date with global website changes and maintain consistent messaging across different regions.
- Continuously improve website SEO by updating content incorporating keywords and optimising pages for search engine visibility.
- Share insights and case studies back with marketing teams around the world in regular strategy meetings and biannual global marketing summits.
What skills and experience are required
Very strong written and verbal communications skills with experience ideating briefing creating and launching campaigns.
Excellent interpersonal skills working across teams and cultures.
Project management and organisation skills: experience in planning executing and measuring social media campaigns to achieve specific objectives and targets.
Content creation: demonstrated ability to create engaging and shareable content including written posts images videos in various formats for a variety of platforms and infographics.
Social media savvy strong understanding of Instagram TikTok Facebook and Pinterest. Ability to jump on trends and make them on brand.
Proficiency in basic design and video editing tools social media and analytics platforms.
An eye for design and ability to adhere to brand guidelines.
Organised adaptable and detailoriented.
Bachelors degree in business marketing or relevant field or equivalent experience.
2 years prior experience in content creation writing or marketing role.
If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Employment Type
Full Time
