Digital Marketing Specialist

Job Overview:
We are seeking a dynamic and creative Digital Marketing Specialist for B2B marketing in paper
industry for a global audience. The ideal candidate will have a strong focus on content creation
LinkedIn marketing and email marketing strategies. As a key member of our marketing team you
will play a crucial role in driving brand awareness global engagement and lead generation through
various digital channels.

Job Responsibilities:
Content Creation:
Develop and execute a comprehensive content strategy across various digital platforms.
Regular followup with promoters to create and develop continuous content for their
individual as well as company profiles.
Create engaging and relevant content for blog posts social media website and other digital
channels.
Collaborate with crossfunctional teams and promoters to ensure content aligns with overall
marketing objectives.
LinkedIn Marketing:
Manage and optimize the companys LinkedIn profile to enhance brand visibility and
industry authority.
Develop and implement targeted LinkedIn marketing campaigns to reach key audiences.
Foster and grow the companys LinkedIn network through strategic connections and
engagement.

Qualifications:
Bachelors degree in Marketing Communications Digital Marketing or a related field.
Proven experience in digital marketing with a focus on content creation LinkedIn and email
marketing.
Proficiency in collaborating with and managing thirdparty vendors and freelancers to
achieve highquality results.
Strong understanding of digital marketing trends and best practices.
Proficiency in using marketing tools and platforms including LinkedIn email marketing
software and content creation tools.
Excellent written and verbal communication skills.
Creative thinking and the ability to generate innovative ideas.