Cybersecurity Marketing and Sales Process Manager Australian Client

• Develop and implement comprehensive marketing strategies to generate highquality leads in the cybersecurity sector
  
• Create compelling content including white papers and technical documents to showcase our cybersecurity expertise
  
• Manage and optimise our social media presence to engage potential clients and industry partners
  
• Adjust and maintain our website to improve user experience and lead capture
  

• Oversee the entire sales process from lead qualification to deal closure
  
• Utilise and manage CRM systems particularly HubSpot to track and nurture leads effectively
  
• Collaborate with sales teams to refine strategies and improve conversion rates
  
• Analyse sales data to identify trends and opportunities for growth
  

• Apply indepth knowledge of cybersecurity trends and solutions to inform marketing and sales strategies
  
• Stay abreast of industry developments to ensure our offerings remain competitive and relevant
  

1. Implementing a targeted accountbased marketing strategy to focus on highvalue prospects in the cybersecurity sector
   
2. Developing a robust content marketing plan that positions our company as a thought leader in cybersecurity
   
3. Leveraging data analytics to personalise marketing efforts and improve lead quality
   
4. Establishing strategic partnerships with complementary cybersecurity service providers to expand our reach
   
5. Creating a customer advocacy programme to generate referrals and testimonials from satisfied clients
   
6. Organising webinars and virtual events to showcase our expertise and engage potential clients
   

Requirements

• Proven experience in marketing and sales process management preferably in the cybersecurity sector
  
• Proficiency in using and managing CRM systems especially HubSpot
  
• Strong understanding of digital marketing techniques and social media management
  
• Excellent content creation skills particularly in developing white papers and technical documents
  
• Familiarity with website management and basic SEO principles
  
• Solid grasp of cybersecurity concepts and trends
  
• Outstanding communication and interpersonal skills
  
• Ability to work independently and as part of a team
  
• Bachelors degree in Marketing Business or a related field; cybersecurity certifications are a plus