Responsibilities will include
- Deliver targets for digital business as aligned with Management in AOP across lending devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90% on consumer products (600cr monthly TPV and 80cr annual digital marketing budget)
- Lead the agenda of product led growth initiatives across business lines that drive long term growth.
- Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.
- Manage merchant retention and actively design programs by working closely with product/engg teams to reactivate churned merchants.
- Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100 crore across performance marketing and brand building.
Qualifications
- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB
- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives
Skills experiences & behaviors
- Atleast 8 years of performance/growth marketing experience having managed annual digital media spends of atleast 100 crores
- Startup experience is highly valued but not necessary
- Team management experience is a must will be handling a team of high performers across Growth Paid Marketing User engagement
- As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing s impact on top and bottom line of business
- Ability to collaborate across team Data Product Engineering and Busines
- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives
- End to end ownership to deliver projects.
CANDIDATE SHOULD BE FROM FINTECH/TECH BASED ECOMMERCE COMPANIES FROM TIER 1 COLLEGES/SCHOOLS ONLY
performance marketing,digital,fintech,data