Responsibilities

1. Drive lead generation and user acquisition through dynamic digital marketing channels guided by emerging trends and insights.
2. Develop and oversee marketing strategies spanning diverse platforms including social media SEO and SEM.
3. Monitor and refine online campaign performance focusing on vital metrics like cost per lead and acquisition.
4. Rigorously manage marketing budgets analyze campaign efficacy and collaborate with internal and external teams while staying abreast of industry shifts through market research.
5. Innovate creative content strategies to fuel acquisition objectives.

Qualifications

• Minimum 5 years of digital marketing experience including 2 years in team management.
• Diploma Bachelor s or higher degree in Marketing Mass Communication or Advertising/Media.
• Proficiency in English and Portuguese.
• Strong communication and interpersonal abilities.

• Mastery of analytics tools to gauge and enhance campaign performance translating data into actionable insights.
• Expertise in crafting engaging content across various mediums like blogs videos and infographics.
• Proficient in conducting comprehensive market research to understand audience competition and industry trends optimizing acquisition strategies.
• Knowledge of CRO techniques to elevate user experience and boost conversion rates.
• Sales and businessoriented mindset.
• Keen observation and curiosity regarding acquisition methodologies.

social media,marketing budgets,digital marketing,engaging content,gaming,cro,online casino marketing,social media marketing,analytics tools,content strategy,mass communication,cro techniques,content strategies,advertising,market research,casino,seo,sem,analytics,casino gaming,team management