Social Media Specialist

Overview

Key responsibilities

• Create and manage the organizations social media profiles and presence including Facebook Twitter LinkedIn and Instagram.
• Develop engaging creative and innovative content for regularly scheduled posts which enlighten educate and entertain the audience.
• Collaborate with the marketing team to ensure social media and marketing strategies are aligned.
• Analyze and report social media actions on a regular basis for successes and new opportunities.
• Stay uptodate with the latest social media best practices technologies and trends.
• Interact with the online community to respond to their inquiries and develop relationships.
• Plan and execute social media advertising campaigns.
• Monitor and improve the overall companys online presence.
• Create and manage promotions and social ad campaigns being sure to track results.
• Analyze review and report on the effectiveness of campaigns to maximize results.

Required qualifications

• Bachelors degree in Marketing Communication or related field.
• Proven work experience as a Social Media Executive or similar role.
• Demonstrable social networking experience and social analytics tools knowledge.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Excellent multitasking and time management skills.
• Strong written and verbal communication skills.
• Proactive and selfmotivated with a passion for the social media landscape.
• Ability to deliver creative content (text image and video).
• Knowledge of online marketing channels and best practices.

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