Product Marketing Manager - Sales Service

Overview:

Key Responsibilities:

• Develop product marketing strategies and plans to support sales and service objectives
• Collaborate with crossfunctional teams to create compelling product messaging and positioning
• Conduct market research to identify customer needs and market trends
• Create sales enablement tools and materials such as presentations case studies and competitive analysis
• Analyze sales data and customer feedback to refine marketing strategies
• Lead product launches and sales training initiatives
• Manage the creation of sales collateral and promotional materials
• Develop pricing strategies and value propositions
• Monitor and report on the effectiveness of marketing campaigns and sales initiatives
• Participate in customer and market segmentation initiatives
• Collaborate with sales and service teams to optimize sales processes
• Conduct competitive analysis and positioning
• Track and report on key product marketing metrics
• Support the development of sales tools and resources
• Stay uptodate with industry trends and best practices in product marketing

Required Qualifications:

• Bachelor s degree in Marketing Business or related field
• Proven experience in product marketing preferably in a B2B environment
• Excellent written and verbal communication skills
• Demonstrated ability to develop and implement marketing strategies
• Strong analytical and problemsolving skills
• Knowledge of sales and marketing principles
• Experience in market research and customer insights
• Ability to collaborate with crossfunctional teams
• Proficiency in data analysis and interpretation
• Understanding of sales enablement and support strategies
• Ability to manage multiple projects and priorities simultaneously
• Experience in product launch and sales training
• Knowledge of pricing strategies and competitive analysis
• Proficiency in using marketing tools and platforms
• Ability to thrive in a fastpaced dynamic environment

strategic thinking,sales,data,sales processes optimization,enablement,messaging,customer segmentation,market research,sales collateral,service,product positioning,competitive analysis,data analysis,customer,product marketing,teams,pricing strategies,promotional materials,sales enablement,materials,marketing tools and platforms,strategic marketing