ATL Specialist TV Radio amp OOH

About the department:

The Marketing Department within BYD Poland is responsible for developing and implementing tailored marketing strategies specific to drive performance in Poland and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.

About the role:

This role will be focused on leading the planning and delivery Above the Line campaigns for BYD Poland. The ATL specialist will deliver on strategy planning and delivery of TV Radio and OOH campaigns including optimization and leading on trading. The role will include planning campaigns delivering media plans strategic recommendations and identifying innovation opportunities. The paid media team is responsible for both Brand Performance and Tactical campaigns.

Responsibilities:

• Plan and Implement digital programmatic plans and campaigns for marketing team in Poland
• Optimize and report on all campaigns sharing results with wider team
• Work with creative team to ensure best practice creative is used
• Assist with quarterly and annual planning of marketing budgets

Key results:

• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of ATL Paid media campaigns
• Improving brand awareness and image of BYD in Poland
• Increasing sales of BYD vehicles in Poland

Main requirements:

• University Degree in Marketing Sales or commercial disciplines.
• Effective and fluent communicator in English and Polish
• Excellent Microsoft office skills.
• 3 years experience in buying ATL media campaigns.
• Understanding of media market and key media owners
• Knowledge of current ATL landscape and contacts withing TV OOH and Radio industry
• Customeroriented mindset.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work towards deadlines hands on approach motivated to get results.
• Connected with our Mission and a more sustainable Future.

We offer:

• Job in a fast developing company which embodies sustainable and forwardthinking technology;
• Performance and experience based competitive remuneration.
• Team building events and employee learning opportunities.

About BYD

BYD is a leading hightech multinational company based in Shenzhen China. It operates in four core fields of IT automotive new energy and rail transit and employs over 500000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zeroemission ecosystem.

BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.