ITA - Content Supply Executive

About the department:

The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies specific to drive Italy performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.

About the position:

We are looking for a content executive to join our marketing team in BYD Italy. The ideal candidate will experience in managing creative supply and the necessary formats for full funnel paid media campaigns. This role will work be part of our inhouse paid media team responsible for supplying the creative required to launch all paid media campaigns.

Responsibilities:

• Content Supply: working with the content creation team and paid media team to ensure all the correct formats are created and delivered on time to launch paid media campaigns.
• Feedback on performance of creative and work with content team to optimize creative for better performance.
• A/B Creative testing work with paid media team to set up creative testing to improve paid media campaign performance in driving web traffic and lead generation.
• Collaboration: Work closely with internal teams (digital social media various services) and the dealer network to ensure consistent and impactful communication.
• Analysis and Optimization: In collaboration with the wider marketing team analyze content performance and propose recommendations to optimize engagement and conversion on creative aspects.

Required Skills and Qualifications:

• Minimum of 2 years of experience in creative supply / account management
• Strong understanding of trends and best practices in digital marketing and content.
• Understanding of paid media campaigns and set up
• Ability to work in a team and manage multiple projects simultaneously in a dynamic and multicultural environment.
• Ability to analyze and report on content performance.
• Acoherent academic background is mandatory.

Personal Qualities:

• Creativity and innovation.
• Attention to detail and thoroughness.
• Proactivity and initiative.
• Excellent communication and collaboration skills.
• Ability to work in a fastpaced and rapidly evolving environment.

We offer:

• Performance and experiencebased competitive remuneration.
• Health Insurance (Metasalute) and Meal Vouchers.
• Department & company wide teambuilding events.
• An exciting opportunity to be part of European transition to Zero Emissions transportation and decarbonization of the economy.

About BYD

Establishedin February 1995 BYD Group is a leading multisector hightech company focused on the innovation and development in automobile rail transit renewable energy and electronics. Committed to fulfilling a better life through technological innovations BYD Group leverages a powerful network of over 40 subsidiaries and 700000 employees worldwide in over 400 cities of 79 countries actively drive the implementation of comprehensive zeroemission and emission reduction solutions. In 2023 BYD Auto sold 3.02 million NEV (BEVPHEV) globally maintaining its position as the world leader in NEV sales. In January 2024 BYD became the Official Partner of UEFAEURO 2024providing green mobility services for the championship. BYD shoulders the responsibilities and duties of the era firmly embraces the tides of automobile electrification and intelligence and establishes itself as the leader of new energy vehicles in China and the world as to pave a road of green innovation and development. Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic