Social Media Specialist

Overview:

Key Responsibilities:

• Create and manage social media marketing campaigns
• Write engaging social media content
• Monitor and analyze social media trends and their impact on the brand
• Execute a resultsdriven social media strategy
• Engage with the audience and build an online community
• Develop and expand community and influencer outreach efforts
• Analyze and report on key metrics to provide insights and drive decision making
• Collaborate with other departments to manage reputation identify key players and coordinate actions
• Stay uptodate with current technologies and trends in social media design tools and applications
• Identify and engage with potential brand advocates
• Research and implement new social media tools and best practices
• Assist in the development of brand voice and online personality
• Conduct competitive analysis to identify gaps and opportunities
• Respond to comments and customer inquiries in a timely manner

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven work experience as a Social Media Specialist or similar role
• Demonstrable social networking experience and social analytics tools knowledge
• Excellent knowledge of Facebook Twitter LinkedIn Pinterest Instagram and other social media platforms
• Experience with social media management tools such as Hootsuite and Buffer
• Ability to deliver creative content (text image and video)
• Knowledge of SEO keyword research and Google Analytics
• Excellent multitasking and time management skills
• Outstanding communication interpersonal and writing skills
• Strong analytical and critical thinking skills
• Highly organized and detail oriented
• Ability to work independently and as part of a team
• Uptodate with the latest trends and best practices in social media marketing
• Positive attitude flexibility and willingness to learn
• Graphic design skills and photography experience are a plus

creativity,seo,analytics,content creation,social media management,social media,social analytics,influencer outreach,competitive analysis,social media marketing,campaigns,community building,communication skills,google analytics,community engagement