Web ytics

Overview:

Key Responsibilities:

• Collect and analyze web data to assess website performance and user behavior
• Build and maintain reports and dashboards to track key metrics and KPIs
• Utilize web analytics tools such as Google Analytics to gather and interpret data
• Identify and recommend website optimization opportunities based on analysis
• Collaborate with marketing and IT teams to implement tracking and tagging requirements
• Present insights and recommendations to stakeholders to drive datainformed decisions
• Perform A/B testing and multivariate analysis to improve website functionality
• Create and automate standardized web analytics reports for regular distribution
• Monitor and analyze the effectiveness of online marketing campaigns and channels
• Stay updated with industry trends and best practices in web analytics

Required Qualifications:

• Bachelors degree in Marketing Business Statistics Computer Science or a related field
• Proven experience in web analytics digital marketing or related field
• Proficiency in Google Analytics and other web analytics tools
• Strong analytical and problemsolving skills with the ability to interpret data
• Experience with SQL or other data querying languages
• Ability to create data visualizations and present findings to nontechnical stakeholders
• Knowledge of A/B testing and multivariate analysis techniques
• Understanding of website tagging and tracking implementation
• Excellent communication and collaboration skills
• Detailoriented with a strong passion for datadriven decisionmaking

reporting,google analytics,data visualization,sql,web analytics