Overview:
The Performance Marketing role is crucial to our organization as it focuses on optimizing our digital marketing efforts to drive qualified traffic and generate measurable results. The role plays a significant part in shaping our online presence and delivering on key business objectives by leveraging datadriven strategies and techniques.
Key Responsibilities:
- Develop and execute performancedriven digital marketing strategies.
- Manage and optimize paid search and display campaigns.
- Analyze and report on key performance metrics including ROI CTR and conversion rates.
- Conduct A/B testing and implement insights to improve campaign performance.
- Optimize landing pages and website for conversions.
- Manage and optimize SEO and SEM efforts to increase organic and paid traffic.
- Create and manage PPC campaigns across various digital platforms.
- Collaborate with creative and content teams to develop impactful digital advertising campaigns.
- Utilize data and analytics tools to identify audience segments and target them effectively.
- Stay updated on industry trends and best practices to enhance performance marketing strategies.
- Monitor and manage advertising budgets to ensure optimal utilization.
- Work closely with crossfunctional teams to align marketing strategies with business goals.
- Identify opportunities for growth and scale marketing campaigns accordingly.
- Implement tracking mechanisms to measure and attribute marketing performance accurately.
Required Qualifications:
- Bachelor s degree in Marketing Business or related field.
- Proven experience in performance marketing or digital advertising.
- Demonstrable experience in managing PPC SEM and SEO campaigns.
- Strong understanding of web analytics tools such as Google Analytics and AdWords.
- Proficiency in A/B testing methodologies and tools.
- Ability to interpret and present data to drive marketing decisions.
- Experience in optimizing landing pages and websites for conversion.
- Knowledge of digital advertising platforms such as Facebook Ads Google Ads etc.
- Strong analytical and quantitative skills with a datadriven approach.
- Excellent communication and collaboration skills to work effectively with crossfunctional teams.
- Proven track record of managing advertising budgets and delivering strong ROI.
- Uptodate with latest trends and best practices in digital marketing.
- Certifications in Google Ads Google Analytics or relevant digital marketing platforms is a plus.
- Ability to thrive in a fastpaced and dynamic environment.
- Detailoriented with the ability to prioritize and manage multiple projects simultaneously.
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