Marketing PR Manager

Our client is a British luxury sports cars and electric lifestyle vehicles manufacturer.

Job Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies tailored to the automotive industry including product launches promotions and seasonal campaigns.
• Brand Management: Ensure consistent brand messaging across all marketing channels. Work on building and maintaining a strong brand presence in the market.
• Product Launches: Plan and execute marketing campaigns for new vehicle launches. Coordinate with sales product and design teams to ensure successful introductions to the market.
• Market Research: Conduct market research to understand customer needs preferences and trends. Analyze competitor strategies and adjust marketing efforts accordingly.
• Event Management: Organize and manage automotive events such as car shows test drives and promotional events. Ensure these events align with brand goals and attract target audiences.
• Budget Management: Manage the marketing budget allocating resources efficiently across different campaigns and ensuring costeffective strategies.
• Advertising: Develop and manage advertising campaigns across various media including print TV radio and online platforms. Collaborate with creative teams to produce compelling advertisements.
• Sales Support: Work closely with the sales team to create marketing materials such as brochures presentations and sales kits that support their efforts in the field.
• Analytics and Reporting: Track and analyze the performance of marketing campaigns. Use data to refine strategies and report on ROI to senior management.
• Media Relations: Build and maintain relationships with automotive journalists bloggers and influencers. Coordinate press releases media kits and press conferences to ensure positive coverage.
• Crisis Management: Develop and implement crisis communication strategies to protect the brands reputation in the event of negative publicity or product recalls.
• Corporate Communications: Oversee internal and external communications to ensure consistent messaging. This includes managing newsletters internal bulletins and official statements.
• Public Relations Strategy: Develop PR campaigns that enhance the brands public image including sponsorships partnerships and community involvement initiatives.
• Event PR: Handle PR aspects of events such as press days launch events and sponsorship activities. Ensure that the brand is wellrepresented and receives positive media coverage.
• Monitoring and Evaluation: Monitor media coverage and public sentiment. Evaluate the effectiveness of PR campaigns and adjust strategies as needed.

Job Requirements:

• Education: Bachelors degree in Marketing Public Relations Communications Business or a related field.
• Experience: Minimum of 5 years of experience in marketing and public relations preferably in the automotive industry or a related field.
• Strong interpersonal and relationshipbuilding skills
• Exceptional organizational and time management skills.
• Excellent verbal and written communication skills in both English and Chinese
• Ability to multitask and prioritize effectively in a fastpaced environment.

Remote Work :

No