Senior Executive ATL

1. Strong media relations
   
2. Deep understanding of communication strategies to effectively convey the organizations message to the public and key stakeholders.
   
3. Ability to schedule and optimize media for results
   

• Develop and implement comprehensive media strategies to promote the organizations initiatives and objectives.
  
• Cultivate and maintain strong relationships with media contacts including journalists editors and producers.
  
• Pitch and secure media coverage for organizational events announcements and campaigns.
  
• Monitor media coverage and analyze results to measure effectiveness and identify opportunities for improvement.
  
• Manage media compliance and ensure adherence to regulatory requirements.
  
• Coordinate media scheduling and placements to maximize visibility and reach.
  
• Prepare press releases media kits and other materials to support media outreach efforts.
  
• Serve as the primary spokesperson for the organization and handle media inquiries and interviews.
  
• Provide media training and support to internal stakeholders including executives and subject matter experts.
  
• Stay abreast of industry trends and developments to inform media strategies and tactics.
  
• Understanding of digital marketing
  

Requirements

• Bachelor s degree in journalism Communications Media Studies or related field added advantage.
  
• Bachelor s degree in Marketing or business related field.
  

• Minimum of 56 years of experience in media relations journalism or related field.
  
• Experience in Digital Marketing & Ecommerce
  
• Previous experience in a managerial or leadership role is preferred.
  
• Experience in an agency setting will be an added advantage.
  
• Additional certifications in Public Relations or Communications will be an advantage.
  

• Strategic Thinking: Ability to develop and implement media strategies aligned with organizational goals and objectives.
  
• Relationship Building: Build and maintain strong relationships with media contacts stakeholders and internal teams.
  
• Crisis Management: Manage media crises effectively and mitigate reputational risks.
  
• Adaptability: Quickly adapt to changing media landscapes and emerging trends.
  
• Results Orientation: Drive measurable results through media campaigns and initiatives.
  

• Comprehensive knowledge of the media landscape including current trends key players and regulatory frameworks.
  
• Understanding of audience demographics and behavior across various media channels.
  
• Familiarity with media compliance regulations and best practices.
  
• Proficiency in media scheduling and tracking software.
  
• Knowledge of digital media platforms and social media management.
  
• Knowledge of Digital Marketing & Ecommerce
  

• Excellent written and verbal communication skills
  
• Strong media relations and networking abilities
  
• Strong shopper marketing skills
  
• Digital Marketing Skills & Ecommerce skills
  
• Ability to work effectively under pressure and meet tight deadlines.
  
• Exceptional organizational and project management skills
  
• Creative thinking and problemsolving abilities
  
• Proficiency in media monitoring and analysis tools
  
• Leadership and team management skills
  

• Initiative and pro activity
  
• Effective communication
  
• Ethical conduct
  
• Collaborative
  
• Attention to detail.
  
• Respect and professionalism
  

• Brand Managers
  
• Sales Team
  
• New Product Development
  
• Customer service
  
• Commercial control
  
• Human Resources
  
• Finance
  

• Customers/distributors
  
• Media Partners
  
• Creative agencies
  
• Any other vendors as required by the business.
  

Benefits