Integrated Marketing Manager Value Selling Campaigns Team

Job Description

Hi there!
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so dont miss your chance.
This is our Integrated Marketing Manager role for idea generators planning geniuses and naturalborn analysts.

Tasks in the role

• Developing and executing integrated marketing campaigns from inception to completion demonstrating a selfstarter mentality. This includes:
• Leading internal campaign communications from briefings to reporting
• Collaborating with creative production teams to deliver highquality assets on time
• Owning and managing the campaign timeline
• Mapping and optimizing the complete consumer journey
• Overseeing and allocating campaign budgets
• Aligning and coordinating different teams (e.g. creative media product)
• Developing and testing new campaign formats and channels to optimize performance
• Creating comprehensive campaign strategies that leverage multiple channels and align with business goals including:
• Developing datadriven forecasts for campaign performance
• Creating multiple scenarios to evaluate potential outcomes of strategic decisions
• Conducting risk assessments and developing contingency plans
• Overseeing various marketing channels (e.g. paid media email social media influencers) and coordinating with specialized teams
• Acting as the central point of contact coordinating efforts across different departments
• Ensuring alignment of channelspecific strategies with overall campaign goals
• Facilitating effective communication and collaboration between teams
• Analyzing campaign metrics working with analytics teams to derive insights and making datadriven decisions
• Staying abreast of industry trends and incorporating innovative ideas into campaign strategies
• Utilizing AI tools to enhance productivity and campaign effectiveness

Requirements

Who we are looking for

• 5 years of experience in Marketing with a proven track record in launching multichannel marketing campaigns
• Strong strategic thinking and campaign planning abilities
• Excellent presentation and communication skills with the ability to create comprehensive decks
• Creativity
• Attention to detail
• Basic understanding of campaign metrics and data analysis
• Awareness of industry trends
• Goaloriented mindset with a focus on results
• Adaptability and willingness to test new marketing approaches
• Bachelors degree in Marketing or a related field
• Advanced English language skills

Not required but a plus

• Proficiency in using AI tools for marketing purposes
• Strong leadership and crossfunctional collaboration skills
• You share our common values: Trust as we prefer to speak up and be our true selves; Sense of Ownership as its not worth wasting time on something you dont believe in; and enthusiasm for Constant Change as we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

The Global Campaigns Team is responsible for developing and executing comprehensive multichannel marketing initiatives across various products and markets worldwide. We strategically plan implement and optimize integrated campaigns that leverage multiple platforms including paid media email social media and influencer partnerships. The team coordinates efforts across different departments aligns channelspecific strategies with overall campaign goals and utilizes datadriven insights to make informed decisions.

We stay current with industry trends incorporate innovative ideas and AI tools to enhance campaign effectiveness and continuously test new formats and channels to optimize performance and achieve business objectives on a global scale.

We will try to create all the right conditions for you to work and rest comfortably

• Work format FLEX: This offer stands for the hybrid work format: some days you work from the office and some #wfh. Trust us its an efficient way of working. Proven!
• Flexible working day start
• Unlimited PTO
• Hobby benefit
• Breakfast snacks and coffee at the office
• Corporate events
• Training courses conferences
• Gifts for employees

Finally a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization payperclick content social media and competitive research campaigns and get measurable results from online marketing.

Weve been developing our product for 16 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague we are waiting for you!

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.