Marketing Manager PH -

Role Overview:
The Marketing Manager with our client will be responsible for developing and executing comprehensive marketing strategies to drive user acquisition engagement and retention. You will manage a range of marketing activities from paid search campaigns to content creation while also exploring new growth opportunities through innovative programs and outreach.

Perks of working with our client!
20 days of PTO to be used for local/US holidays or vacation
flexible schedule with only 4 hours of Eastern Time Zone overlap.

Key Responsibilities:
Paid Search Management:
Develop and execute paid search campaigns across Google Ads Bing and other relevant platforms.
Optimize ad spend based on performance data to maximize ROI.
Content Creation & Management:

Oversee the production of weekly blog content (3 articles per week) and social media content across all channels.
Leverage AI tools to generate optimize and publish content that resonates with our target audience.
Social Media & Community Engagement:

Manage daily Twitter outreach to podcasters and content creators promoting our client's solutions.
Develop and implement strategies for increasing engagement and followers across social platforms.
Create and distribute video content for users releasing new episodes.

SEO & PR:
Execute onpage and offpage SEO strategies to improve organic search rankings.
Develop and implement a PR/link building strategy to increase brand visibility and authority.
Explore opportunities on platforms like Quora to drive traffic and brand awareness.
Email Marketing:

Design and manage automated email marketing campaigns to nurture leads and retain customers.
Create compelling email designs and copy that drive conversions.
Affiliate Program Management:

Launch and manage an affiliate program targeting lifetime deal offers to drive new user acquisition.
Conversion Rate Optimization (CRO):

Optimize user journeys on the client's platform to improve conversion rates from signups to paid subscriptions.
User Experience (UX):

Collaborate with the product team to provide feedback and insights on user experience improvements.
Desired Attributes:

Critical Thinker: Able to analyze data trends and user behavior to make informed decisions.
Bias for Action: You don't just plan—you execute. You're resultsdriven and take initiative.
Smart Work Ethic: You work hard but you’re always looking for the most efficient way to achieve goals.
SelfManagement: You’re autonomous able to manage your time effectively without constant oversight.

Required Skillsets:

• Proficiency in paid search (Google Ads Bing Ads)
• Experience with WordPress and content management
• Ability to leverage AI tools for content creation and optimization
• Strong design skills for social media email and web content
• SEO expertise (onpage and offpage)
• Proven experience in content creation and social media management
• Email marketing automation and design
• PR and linkbuilding experience
• Experience with Quora or similar platforms
• Conversion rate optimization (CRO)
• A knack for enhancing user experience (UX)
• Experience managing inbound inquiries via email

Projects/Programs to Initiate:
Launch a robust presence on Quora to drive brand awareness and traffic.
Develop and execute a PR and linkbuilding strategy to elevate Wavve’s digital footprint.