Adobe Analytics

Overview

Key Responsibilities

• Use Adobe Analytics to analyze website traffic and customer behavior
• Develop and maintain custom reports and dashboards
• Interpret and communicate findings to crossfunctional teams
• Implement and optimize Adobe Analytics tracking codes
• Collaborate with stakeholders to define key performance indicators (KPIs)
• Perform deepdive analysis to identify opportunities for optimization
• Conduct A/B testing to improve user experience and conversion rates
• Utilize SQL to extract and manipulate data from various sources
• Stay updated with industry best practices and advancements in Adobe Analytics
• Train and mentor junior analysts on Adobe Analytics best practices
• Automate repetitive data processes and reporting tasks
• Work closely with the IT team to ensure data accuracy and integrity
• Utilize visualization tools to create compelling data visualizations
• Conduct adhoc analysis as per business requirements
• Assist in the integration of Adobe Analytics with other systems

Required Qualifications

• Bachelors degree in Computer Science Statistics Mathematics or a related field
• 3 years of experience in Adobe Analytics implementation and reporting
• Proficiency in SQL for data extraction and manipulation
• Strong understanding of web analytics and digital marketing concepts
• Experience with visualization tools such as Tableau or Power BI
• Ability to interpret and translate complex data into actionable insights
• Excellent communication and presentation skills
• Certification in Adobe Analytics is a plus
• Ability to work effectively in a fastpaced collaborative environment
• Strong problemsolving and critical thinking abilities
• Familiarity with A/B testing methodologies

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