What You ll Do & How You ll Make Your Mark:
Develop & Execute Content Strategy: Craft and implement a robust content strategy tailored to guide buyers through the inbound journey aimed at boosting both new and existing customer bookings.
Lead Content Production: Oversee the content production process ensuring efficiency and quality and enhance workflow systems to meet production targets.
Team Leadership: Manage and lead a highperforming Content Marketing team guaranteeing timely production and publication of content.
Team Growth and Hiring: Drive the expansion of the Content Marketing team by identifying staffing needs and recruiting top talent to fill these roles.
Professional Development: Conduct weekly oneonone meetings with each Content Writer to focus on their professional growth and development.
Set & Achieve Goals: Establish and monitor KPIs for each team member ensuring alignment with the broader marketing objectives.
CrossFunctional Collaboration: Foster and maintain productive working relationships with product teams leadership brand teams and knowledge base teams to ensure a unified approach to content creation.
Stay Ahead of Trends: Regularly update your knowledge by following major SEO publications and industry news to continuously refine our SEO and content strategies.
Who You Are & What You ll Need to Succeed:
Proven Leadership: Demonstrated ability to directly manage three or more subordinates effectively leading projects and workgroups with strong leadership skills.
Educational Background: Bachelor s degree in Marketing Communications or a related field or equivalent professional experience.
Content Marketing Experience: 68 years of experience in content marketing with a proven track record of successful strategies and campaigns.
Team Management Experience: At least 2 years of experience managing a content marketing team.
Inbound Marketing Expertise: Indepth knowledge of the inbound methodology and customer value journey.
Project Management Skills: Proficiency with project management tools such as MS Planner Jira and Confluence.
Content Creation Experience: Experience in creating detailed briefs for designers and writers ensuring content aligns with strategic goals.
Analytical Skills: Strong analytical abilities with experience in Google Analytics WordPress and other relevant digital marketing tools.
SEO Expertise: Solid experience with SEO principles and content writing that optimizes visibility and engagement.
Lifelong Learner: A naturally curious mindset with a commitment to staying informed about industry trends and best practices.
Why You ll Love Working With Us:
Dynamic Team Environment: You will be joining a team that is dynamic focused on results and constantly pushing the boundaries in the digital marketing world.
Career Growth Opportunities: We support professional development and provide opportunities to advance within the company.
Competitive Compensation and Benefits: We offer a competitive salary package including comprehensive health benefits and retirement plans.
WorkLife Balance: Committed to maintaining a balanced work environment with flexible scheduling options to suit your lifestyle.
teams,project management,content strategy,inbound marketing,team management,seo,content creation,leadership,google analytics,wordpress,digital,content marketing,content production,team leadership,analytical skills