PR Account Manager
Posted on :
20-08-2024
Employer Active
1 Vacancy
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Job Description
This role is the engine at the heart of the Media & Communications team bringing imagination, inspiration and an abundance of energy. You will first and foremost deliver media excellence, showcasing our clients.
PRIMARY FUNCTION
OTHER RESPONSIBILITIES
KEY COMPETENCIES
PRIMARY FUNCTION
- Deliver high-quality Earned results - taking responsibility to meet/exceed client KPIs
- Build strong personal media, influencer & content creator contacts and continually build network across food, drink and travel
- Effective storytelling and writing skills for Earned coverage Compelling, creative press assets for clients that deliver relevant stories and messaging that resonate with media
- The distribution of press materials, pitching and selling-in of stories
- Work closely with Client Team to ensure all relevant client information and updates are shared, ensuring you have sight of client goals and manage Client Team expectations, regularly communicating work
- Give solid media and communications advice to clients directly and to the Client Team.
- Cite great ideas, reference competitor work, have a thorough understanding of media
- Demonstrate strong media and influencer relationships, push back when angles aren t strong enough and suggest builds and/or alternatives
- Build strong relationships with clients, leading Client communications on proactive and reactive media and influencer opportunities (in person at meetings or over calls/emails)
- Proactively source opportunities for clients, their stories and their spokespeople
- Work closely with the Client Team to shape plans specifically around creative ideas and media ensuring ideas are robust for media cut through
- Regularly review client coverage to spot potential gaps in media support and address accordingly
OTHER RESPONSIBILITIES
- Create media briefing documents for clients and brief spokespeople for interviews
- Support Client Team on crises and issues where appropriate, with Q&A and statement drafting
- Provide media intel and creative media input for new business proposals
- Support drafting entry submissions for PR/ brand/ marketing industry awards for clients
- Management of internal media lists & databases to ensure kept up to date
- Deliver high quality media and influencer attendance at new openings and events
- Responsible for coverage monitoring, measuring and sharing in a timely and compelling manner that sells the result to clients
- Fulfil reactive journalist requests promptly to ensure H&C are seen as responsive, reliable go-tos by media
- Join AA/Client brainstorms to bring media trends to the table and make creative suggestions for media and influencer angles
KEY COMPETENCIES
- Attention to detail
- Strong writing skills
- Proactive
- Ability to use media databases
- Confident relationship builder
- Commercial awareness
- Collaborative team player
- An excellent understanding of all Earned channels (digital, print, broadcast & social)
- Excellent storytelling ability
- Ability to develop content that resonates with target audience
- Well organised & able to manage time effectively to manage simultaneous deadlines and priorities across multiple accounts while maintaining a positive attitude
- Solid understanding of Social Media channels, functions and developments
- Confident client handler
- Culturally aware /well informed
- Passion for food, drink & travel
Employment Type
1
Company Industry
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