Digital Marketing Specialist

Key Responsibilities:

• Develop and execute a targeted Google Ads strategy for each brand ensuring alignment with their unique offerings.
  
• Create schedule and manage a variety of Meta Ads (Facebook and Instagram) tailored to the audience and goals of each website.
  
• Collaborate with the Social Media Manager to ensure cohesive messaging across paid and organic social media efforts.
  
• Conduct monthly SEO tasks including keyword optimization technical SEO audits and content improvements to boost organic traffic.
  
• Monitor and analyze ad performance data making datadriven adjustments to optimize ROI.
  
• Implement email marketing campaigns to nurture leads and maintain relationships with existing customers.
  
• Regularly update and maintain the websites to ensure they effectively showcase services and portfolio.
  
• Report on key digital marketing metrics and provide actionable insights for continuous improvement.
  
• Stay updated on industry trends particularly in digital advertising and apply them to campaigns.
  
• Collaborate with company owners to ensure marketing strategies align with overall business goals.
  

• 3 years of experience managing Google Ads and Meta Ads campaigns with a proven track record of success.
  
• Familiarity with SEO strategies including keyword research and onpage optimization.
  
• Experience working with web analytics tools (e.g. Google Analytics) and paid ad management platforms.
  
• Strong communication and collaboration skills to work effectively with internal teams.
  
• Datadriven mindset with strong analytical abilities.
  
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Preferred Skills:

• SEO experience particularly with local SEO strategies for small businesses.
  
• Experience with graphic design or video editing tools for creating compelling ad visuals.
  
• Basic understanding of web design principles and UX/UI for website improvements.
  
• Knowledge of the manufacturing design or construction industries.