Senior Digital Marketing Specialist
Posted on :
13-08-2024
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1 Vacancy
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Job Description
We are seeking a seasoned Senior Digital Marketing Specialist to join our pool of external consultants and support a global pharmaceutical client. The ideal candidate will have a proven track record in driving digital growth through Google Ads and social media marketing. You will be responsible for developing and executing innovative digital marketing strategies optimizing campaign performance and collaborating with crossfunctional teams.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies across Google Ads and social media platforms (Meta & LinkedIn Ads)
Design and optimize campaign structures bidding strategies audience targeting and ad extensions within Google Ads
Analyze campaign data create insightful reports and present findings to stakeholders
Utilize automation tools to streamline campaign management and improve performance
Implement and troubleshoot tagging and pixel implementation for conversions ensuring accurate tracking and optimization
Work closely with the regulatory team (HPRC) to ensure content approval for digital marketing campaigns
Collaborate with the SEO team for keyword research and other marketingrelated tasks
Stay uptodate with the latest technical developments in digital marketing and apply this knowledge to optimize campaign performance
Manage and prioritize tasks using JIRA for agile sprint management in marketing contexts
Requirements
Technical Qualifications:
At least 5 years of handson technical experience in Google Ads with a deep understanding of its underlying mechanisms and advanced features
Experience in Social Media Advertising (SMM 3 years experience with Meta & LinkedIn Ads) is a significant plus
Proficiency in using Google Ads scripts and automation features is a plus
Experience working with Adobe Analytics is a plus
Strong skills in data analysis interpretation and report creation with the ability to adapt reports to client requirements
Expertise in Tagging and Pixel implementation for conversions including troubleshooting and optimization
Proficiency in using JIRA for agile sprint management in marketing contexts
Desired Skills:
Fluent English communication skills (German language skills are a plus)
Ability to work effectively in the pharmaceutical industry environment
Strong collaboration and project management skills with the ability to work closely with various teams including SEO and regulatory
Ability to work independently and manage multiple projects simultaneously
Willingness to stay updated with the latest technical developments in digital marketing
Experience with data visualization tools and techniques is a plus
Employment Type
Full Time
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