Technical Digital Analyst

• Define the strategy and implement the tracking to scale our marketing activities both on the acquisition (Growth/Performance Marketing) and retention (CRM) sides across our B2C and B2B business segments using Google Tag Manager and Google Analytics mainly.
  
• Own our tag management solutions (Google Tag Manager) to ensure that all our web analytics media partners and consent tags are implemented and maintained correctly.
  
• Build and maintain our GA4 properties ensuring high standards of data quality and reporting.
  
• Ensure that accurate tracking covers all our digital presence from website to CRM platforms to apps into a unified view of our users.
  
• Define build and maintain a robust flow of data from the collection to GA reporting export into Microsoft Azure and final visualisation into Power BI.
  
• QA of our tracking implementation and data quality being able to proactively identify any issues in data collection that affects the quality of the information.
  
• Support our Digital Marketing Analysts with building reports and dashboards using a variety of tools like GA4 Looker Power BI as well as with definition and data collection towards different attribution models.
  

Requirements

• Proven experience with digital analytics tools especially GA4 and Google Tag Manager to independently implement different types of tags and tracking.
  
• Ability to clearly communicate business requirements for tracking to technical audiences and vice versa.
  
• Work with internal and external teams to determine cause and effect for changes in site performance and successfully communicate solutions especially with respect to digital marketing campaigns.
  
• Knowledge of Javascript.
  
• Experience with events tracking and advertising solutions.
  
• Exposure to ELT tools.
  
• Knowledge of cloudbased data warehouses like Microsoft Azure and Google Big Query especially in relation to use cases for digital analytics.
  
• Experience with data visualisation tools.
  
• Exposure to Performance Marketing and CRM activities and tools (Google Marketing Platform Facebook Business Suite and Business Manager DSPs Bloomreach Microsoft CRM etc.)