Smart Electronics Public Relations Manager - Gaming Industry

About the Company

Established in August 2018 this technology brand has swiftly emerged as a pivotal player in the smartphone and AIoT (Artificial Intelligence of Things) sector. With a mission to cater to the young and techsavvy demographic the company is dedicated to delivering products that blend superior experience with trendsetting technology. Renowned for its innovation in smartphones and AIoT the brand has distinguished itself through its commitment to introducing leapforward technologies and trendsetting designs especially notable in their competitive pricing segment.

Location: Pantai Indah Kapuk North Jakarta.

We are looking for a creative and strategic PR Manager with a strong background in the gaming industry. The ideal candidate will have a passion for gaming and technology with experience in public relations and marketing. This role is essential in driving brand awareness managing media relations and developing innovative campaigns that resonate with the gaming community.

Key Responsibilities:

• Campaign Development: Create and develop creative ideas for project campaigns specializing in the gaming industry from the prelaunch phase through to sustenance. Ensure that all campaign materials align with the brand voice and resonate with the target audience.

• Media and KOL Relations: Build and maintain strong relationships with media outlets and Key Opinion Leaders (KOLs) in the gaming and tech industry. Expand these relationships to include other relevant media industries to maximize exposure.

• Content Creation: Develop campaign materials such as press releases briefs Q&As and other communication tools to support campaign objectives. Ensure all content is onbrand and effectively communicates the desired message.

• Trend Monitoring: Stay uptodate with the latest trends and happenings in the gaming industry. Provide insights and recommendations to be used across multiple divisions ensuring the brand remains relevant and forwardthinking.

• Integrated Marketing: Participate in discussions with the marketing team to develop integrated marketing campaign strategies. Pitch new ideas and amplify content to increase brand awareness and represent the brand voice in alignment with current trends and media opportunities.

Job Requirements:

• Willing to work at Pantai Indah Kapuk North Jakarta.

• Experience:

  • A minimum of 1 year of experience in the gaming and PR industry.
  • A minimum of 3 years of working experience in PR and marketing with a proven track record of successful media and KOL relationships in the gaming industry.

• Skills:

  • Experienced in developing creative storytelling and copywriting with a strong ability to craft compelling narratives that resonate with the gaming audience.
  • Ability to work under tight timelines and manage multiple projects simultaneously.
  • Strong problemsolving skills with the ability to understand key issues and provide strategic solutions.
  • Proficiency in analyzing media coverage and identifying new opportunities for brand exposure.

• Passion: A deep knowledge and passion for the gaming and technology industry with a strong ability to work collaboratively within a team.

smartphone,mobile phone,retail,Public Relations,PR,Gaming