Lead Generation Executive

Key Functional Responsibilities

• B2B lead generation for software sales services in the North American market.
  
• Develop a lead generation strategy through email LinkedIn and other social media channels.
  
• Generate leads.
  
• Design and implement email marketing campaigns for lead generation and branding.
  
• Identify target audience and grow our email list.
  
• Research on primary and secondary lead data using tools such as Hubspot Zoho CRM pardot LinkedIn Sales Navigator and other database tools.
  
• Coordinate with Data Mining and Sales Development teams in the development of marketing content for Customers/Potential Customers for LinkedIn Content Strategy.
  
• Effective messaging strategies and creating compelling messaging for target Clients.
  
• Develop documentation and road maps for processes and promotions that succeed through LinkedIn and email marketing.
  
• Measure results optimize LinkedIn lead nurturing and email messaging workflows and implement recommendations to optimize the campaign performance.
  
• Identify suitable accounts for the company for global markets.
  
• Identify key decisionmakers to reach out in those specific accounts.
  
• Reach out to them and build a working rapport with them.
  
• Explain & pitch our core value proposition to these stakeholders.
  
• Report on sales revenue generated from email marketing efforts.
  
• Follow up via various channels to lock in a demo for our Sales team.
  

Skill Requirement

• Confident and selfdriven with good verbal and written communication skills
  
• Experience with LinkedIn Sales Navigator email marketing marketing tools and great analytical skills
  
• Experience of working with sales intelligence tools like Hubspot Zoho CRM pardot etc.
  
• Experience working in digital or B2B customer acquisitions preferably with agencies.
  
• Previous or current experience in reaching out to prospects on LinkedIn and/or via email
  
• Some experience with using email templates and marketing automation
  
• Familiarity in nurturing prospects into leads to creating message sequences
  
• Knowledge of Zoho CRM
  
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  Maintaining a database of customers who have opted to receive our correspondence.
• Should know email marketing tools and email marketing automation.
  
• Email Marketing Lead Generation and Market analysis
  

• Specially looking for a person whos experience is only into lead generation
  
• Looking for outbound lead generation