Brand Strategist Specialist

About the Opportunity:

Are you a creative and strategic thinker with a passion for branding and market analysis Were looking for a Brand Strategist to join our dynamic and international team. In this fulltime remote position youll have the chance to work on exciting projects and help shape the future of our brand.

Position Type: Fulltime remote position

Responsibilities:

As our Brand Strategist you will play a key role in our rebranding initiative. Your journey will begin with indepth market research and competitor analysis to gain insights into industry trends and identify opportunities for growth. Youll also explore the nuances of transitioning from office supply markets to hardware and industrial products with a particular focus on online sales and government clients. A critical part of this phase will involve evaluating competitors such as Zoro and providing two distinct rebranding options.

In the following weeks you will define our brand values and market positioning highlighting our unique selling points and differentiating us from competitors. Youll craft a unique selling proposition that stands out against key players like Zoro and detail the services we offer.

Once the foundational elements are set you will dive into creating our new brand identity. This includes designing a fresh logo color palette typography and visual elements as well as developing templates for various business needs.

Your role will then shift to developing our brand messaging. You will craft and refine our brand voice ensuring it resonates through all communications and update our brand manual to reflect these changes.

Next youll oversee the redesign of our website ensuring it aligns with our new brand identity. Your efforts will result in design mockups and initial website development that captures our refreshed image.

Your final focus will be on social media. Youll revamp our channelsInstagram TikTok LinkedIn and Facebookby designing new cover images and creating a 90day content plan with preset posts. This phase also includes launching a campaign to introduce our new brand and conducting a market analysis to target the right audience. Youll prepare launch materials a market analysis report and introductory emails to communicate our rebranding efforts.

Requirements:

• Proven experience in brand strategy market research and competitor analysis.
• Strong skills in brand identity creation including logo design color theory and typography.
• Experience in developing brand messaging and defining brand voice.
• Proficiency in website design and social media management.
• Excellent communication skills and ability to provide clear actionable feedback.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.

Creative problemsolving skills and a keen eye for detail.

What we offer:
Position Type: Fulltime remote position.
Salary: Competitive monthly payments in USD.
International Team: Join a diverse and inclusive team with global reach.

If youre ready to take on this exciting challenge and help drive our brands success apply today and discover your full potential with us!