ITA - Social Media Specialist

About the department:

The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies specific to drive Italy performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.

Key objectives and responsibilities:

• Deliversocial media plans for Italy marketing team
  
• Optimizeand report on all campaigns sharing results with wider team
  
• Workwith creative team to ensure best practice creative is used
  
• Assistwith quarterly and annual planning of marketing budgets
  
  

Key results:

• Webtraffic and leads driven by media campaigns
  
• Increasingengagement and performance of social media campaigns
  
• Improvingbrand awareness and image of BYD in the Italy
  

The Person:

We are looking for a Paid Social Specialist/Manager to lead the strategic andtactical execution of the paid social campaigns. You will ensure thepaid social media strategy is executed implementation andoptimization goals are achieved and clients targets are met asefficiently as possible. Campaigns will be a mix of branding anddirect response. You will work with partners including MetaPinterest and TikTok.

The ideal candidate will enjoy working with data and have very strongattention to detail. They will be a team player who is keen to learnand is results driven. They will be ready to take responsibility forthe effective implementation of activity within their accounts and beeager to share their knowledge with the wider team and be aneffective mentor and role model to their team. The dynamic andfastpaced nature of Paid Social demands a mix of creative andanalytical skills to drive results. We are looking for candidateswith prior experience in paid social.

Qualification and requirements:

• UniversityDegree in Marketing Sales or commercial disciplines.
  
• Effectiveand fluent communicator in English and Italian.
  
• ExcellentMicrosoft office skills.
  
• Experiencein social media planning and execution of 360 campaigns.
  
• Understandingof media market and key media owners Meta and TikTok.
  
• Knowledgeof current digital media landscape and ability to optimizeperformance campaigns.
  
• Customerorientedmindset.
  
• Excellentcommunications and interpersonal skills.
  
• Ableto prioritize and work proactively with efficient time managementskills.
  
• Resilientand open minded.
  
• Resultsoriented. Ability to work to deadlines hands on approach motivatedto get results.
  
• Connectedwith our Mission and a more sustainable Future.
  

We offer:

• Performanceand experiencebased competitive remuneration.
  
• HealthInsurance (Metasalute) and Meal Vouchers.
  
• Department& company wide teambuilding events.
  
• Anexciting opportunity to be part of European transition to ZeroEmissions transportation and decarbonization of the economy.
  

About BYD Group

Established in February 1995 BYD Group is a leading multisector hightech company focused on the innovation and development in automobile rail transit renewable energy and electronics.

Committed to fulfilling a better life through technological innovations BYD Group leverages a powerful network of over 40 subsidiaries and 700000 employees worldwide in over 400 cities of 79 countries actively drive the implementation of comprehensive zeroemission and emission reduction solutions. In 2023 BYD Auto sold 3.02 million NEV (BEVPHEV) globally maintaining its position as the world leader in NEV sales. In January 2024 BYD became the Official Partner of UEFAEURO 2024providing green mobility services for the championship.

BYD shoulders the responsibilities and duties of the era firmly embraces the tides of automobile electrification and intelligence and establishes itself as the leader of new energy vehicles in China and the world as to pave a road of green innovation and development.

Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team