Email Marketing Specialist

Job brief

Location: Johartown G4 Lahore
Employment Type: Full time (Onsite)
Timings: 12pm9pm

Responsibilities
Developing comprehensive email marketing strategies aligned with overall marketing objectives.
Planning campaigns that resonate with the target audience and drive engagement.
Designing and creating effective email campaigns using email marketing tools.
Crafting compelling and visually appealing content for Lead Generation and promotional emails.
Implementing audience segmentation strategies to deliver targeted and personalized content.
Ensuring emails are sent to the right audience segments based on demographics and behavior.
Implementing marketing automation workflows for lead nurturing and customer engagement.
Setting up automated responses and triggered emails based on user actions.
Monitoring and analyzing key performance indicators (KPIs) for email campaigns.
Reporting on the effectiveness of campaigns and recommending improvements.
Implementing personalization strategies to make emails more relevant and engaging.
Using customer data to customize content and improve user experience.
Collaborating with design and content teams to create visually appealing and impactful emails.
Ensuring brand consistency in all email communications.
Keeping abreast of industry trends best practices and emerging technologies in email marketing.
Incorporating innovative approaches to stay ahead of the competition.

Requirements
23 Years of Experience in B2B Industry Experience.
Bachelors degree in Marketing Business Communications or a related field.
Proficiency in using email marketing platforms (e.g. Mailchimp HubSpot SendGrid Lemlist Buffer Jasper.ai).
Excellent written and verbal communication skills.

Remote Work :

No