Marketing Strategist

Job Title: Marketing Strategies Specialist

Location: Philadelphia PA

Department: Marketing

Reports To: Marketing Director

Job Summary: The Marketing Strategies Specialist will be responsible for developing implementing and optimizing marketing strategies to drive growth engagement and brand awareness. This role requires a blend of creative and analytical skills a deep understanding of market trends and the ability to translate business objectives into effective marketing campaigns.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that align with business goals.
• Conduct market research to identify opportunities and challenges and provide actionable insights.
• Collaborate with crossfunctional teams including product development sales and customer service to ensure cohesive messaging and brand consistency.
• Analyze and report on the performance of marketing campaigns using data to optimize and refine strategies.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Develop content strategies and oversee content creation to engage target audiences.
• Foster relationships with external partners including agencies influencers and media outlets.

Qualifications:

• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Proficient in digital marketing platforms and tools including social media email marketing SEO and PPC.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Knowledge of the latest trends and best practices in marketing and technology.