Online Reputation Management

About Client:

A leading NBFC organization

Responsibilities:

• Regularly monitor various online platforms including social media review sites forums and news articles to track mentions of the brand or individual.
• Use monitoring tools to stay updated on online sentiment and identify potential issues.
• Analyze data and metrics related to online reputation to identify trends patterns and areas for improvement.
• Prepare regular reports on the online reputation status and present findings to relevant stakeholders.
• Create and promote positive content to enhance the online presence of the brand or individual.
• Develop engaging and shareable content for various platforms to highlight positive aspects and achievements.
• Actively address and mitigate negative information or reviews by developing and implementing effective crisis management strategies.
• Collaborate with the PR and communications team to respond to and manage online crises promptly.
• Manage and curate social media profiles to ensure a positive and consistent brand image.
• Engage with the online community respond to comments and address concerns in a professional manner.
• Develop and implement SEO strategies to influence search engine results and push positive content to the forefront.
• Optimize online content to improve search engine rankings and control the narrative.
• Work closely with marketing public relations and customer service teams to align online reputation strategies with overall business goals.
• Collaborate with legal teams when necessary to address false or damaging information.
• Stay updated on industry trends online platforms and new technologies relevant to online reputation management.
• Proactively identify areas for improvement and recommend strategies to enhance the overall online reputation.

Qualifications:

Bachelor s/Master s degree in Marketing Communications Public Relations or a related field.

35 years proven experience in online reputation management or a related role. Agency experience is an added benefit

Excellent communication and writing skills.

Familiarity with online monitoring tools.

Remote Work :

No