About Client:
A leading NBFC organization
Responsibilities:
- Regularly monitor various online platforms including social media review sites forums and news articles to track mentions of the brand or individual.
- Use monitoring tools to stay updated on online sentiment and identify potential issues.
- Analyze data and metrics related to online reputation to identify trends patterns and areas for improvement.
- Prepare regular reports on the online reputation status and present findings to relevant stakeholders.
- Create and promote positive content to enhance the online presence of the brand or individual.
- Develop engaging and shareable content for various platforms to highlight positive aspects and achievements.
- Actively address and mitigate negative information or reviews by developing and implementing effective crisis management strategies.
- Collaborate with the PR and communications team to respond to and manage online crises promptly.
- Manage and curate social media profiles to ensure a positive and consistent brand image.
- Engage with the online community respond to comments and address concerns in a professional manner.
- Develop and implement SEO strategies to influence search engine results and push positive content to the forefront.
- Optimize online content to improve search engine rankings and control the narrative.
- Work closely with marketing public relations and customer service teams to align online reputation strategies with overall business goals.
- Collaborate with legal teams when necessary to address false or damaging information.
- Stay updated on industry trends online platforms and new technologies relevant to online reputation management.
- Proactively identify areas for improvement and recommend strategies to enhance the overall online reputation.
Qualifications:
Bachelor s/Master s degree in Marketing Communications Public Relations or a related field.
35 years proven experience in online reputation management or a related role. Agency experience is an added benefit
Excellent communication and writing skills.
Familiarity with online monitoring tools.
Remote Work :
No