Marketing Specialist - QSR Background only - AG Group

Key Responsibilities:

• Campaign Management:
• Assist in the development and implementation of marketing campaigns across various channels (digital print social media etc.).
• Coordinate with designers content creators and other team members to ensure campaigns are delivered on time and within budget.
• Track and report on campaign performance providing insights and recommendations for optimization.
• Content Creation and Management:
• Help create and edit marketing materials such as brochures newsletters emails and social media posts.
• Maintain and update the company website and social media profiles.
• Ensure all content aligns with the brands voice and marketing goals.
• Event Coordination:
• Plan and coordinate events trade shows webinars and other marketingrelated activities.
• Manage event logistics including venue selection vendor coordination and attendee registration.
• Promote events through various channels and follow up with attendees postevent.
• Market Research:
• Conduct market research to identify trends competitor activities and customer preferences.
• Analyze data to provide insights that support marketing strategies and decisionmaking.
• Assist in the development of customer personas and target market segments.
• Administrative Support:
• Manage marketing budgets track expenses and process invoices.
• Coordinate meetings prepare agendas and take meeting minutes.
• Maintain marketing databases and contact lists.
• Collaboration and Communication:
• Work closely with other departments such as sales and product development to ensure marketing initiatives support business objectives.
• Communicate effectively with internal teams and external partners to align on goals and deliverables.
• Prepare and present regular reports on marketing activities and outcomes.

Qualifications:

• Education: Bachelors degree in Marketing Business Communications or a related field.
• Experience: 13 years of experience in marketing advertising or a related field.
• Skills:
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Proficiency in marketing software and tools (e.g. Adobe Creative Suite Google Analytics CRM systems).
• Familiarity with social media platforms and digital marketing techniques.
• Analytical skills to interpret data and metrics.
• Creative thinking and problemsolving abilities.

Job Type: Fulltime