Campaign Executive

About TEAM LEWIS

We are a global marketing agency that has gone from startup to multinational in little over two decades. Our success is due to a combination of factors. Talented people delivering award winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A nonprofit charitable entity funded by TEAM LEWIS the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF plays a constructive role in promoting social cultural economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry businesses governments and nonprofits. In 2022 the TLF granted $700000 to local causes alone. Community charities are championed by TEAM LEWIS employees who volunteer their time and skills to provide marketing and comms support to maximise the grants effectiveness.

Purpose of the role

The Campaign Executive plays a media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the teams requirements and objectives be always proactive in attitude and supportive to the team.

Key Responsibilities and Tasks

Client Management

• Assists the team with the management of client accounts and projects helping to establish TEAM LEWIS as an invaluable longterm partner for marketing and communications services.
• Offers thoughtful advice and recommendations to clients and team regarding
  media opportunities and tactics.
• Coordinates communication (including meetings and reviews) with clients adhering to deadlines and client service level agreements.
• Participating in new business pitches by providing research support and
  coordination.
• Assists with the coordination of press tours events and review programmes.

Media Relations

• Understands and avidly follows the news agenda positioning clients and products within context.
• Researches and identifies appropriate journalists bloggers and analysts on an ongoing basis.
• Develops and strengthens existing media relationships for self and the team.
• Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
• Understands and identifies strong news angles and media opportunities.
• Secures ongoing and regular media opportunities such as columns and Q&As.
• Organises and coordinates media interviews and press briefings.

Content

• Drafts a broad range of written materials including biographies briefing documents media alerts soundbites Q&As backgrounders and boilerplates.
• Creates press materials and compelling content for both traditional and digital media.
• Creates valuable and insightful briefing sheets to assist clients with their press communications.
• Understands and develops knowledge around finding a good news angles or
  hooks.
• Takes a developmental approach to improving writing ability adapting and refining style to suit the needs of the client.
• Works with content specialists to ensure a consistent level of quality for all written content.

Digital / Social Media

• Provides social media execution and management of related digital activity.
  Implements and maintains social media communities campaigns and
  projects for digital clients.
  Develops compelling and impactful digital content and integrated campaigns
  for both current and prospective clients.
  Contributes to client growth and impact across the full spectrum of social
  media channels including but not limited to Twitter Facebook LinkedIn
  YouTube and Instagram
  Production of social first copy for all channels using appropriate techniques
  and language relevant to each platform

Team Working and Development

• Ensures personal and deliverable client objectives are met on an ongoing basis.
• Accurately reports activity levels and regularly completes timesheets toensure correct allocation of client duties.
• Escalates general new business requests to appropriate team membersacting as a first point of contact for external enquiries.
• Works closely with line manager to maximise own strengths improve weaknesses and support individual and team career development.
• Supports with the training of graduates and interns wherever possible.
• Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.

Reporting and Analysis

• Tracks and reports on media activity including coverage reports press clippings online media engagement showing progress using metrics.
• Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews.
• Provides reports to the Campaign Director or senior management team on request.

General

• Supports the Campaign Servicing team on ad hoc initiatives and projects.
• Takes a proactive role in promoting the TEAM LEWIS brand its work identity and values.

• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
• Contributes and supports the continuous improvement of systems practices and policies.

About You

• Relevant experience working in a B2B corporate consumer or digital
  communications environment at a Campaign Coordinator or CampaignExecutive level
• Attention to detail.
• Proven written ability in English and local languages.
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Thorough knowledge of media: print and broadcast
• Understanding of market research and analysis
• Ability to delegate effectively.
• Calmness under pressure and ability to achieve tight deadlines.
• Proven ability to keep abreast of current affairs and relate them to clientsituations.
• Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer.We are committed to creating and fostering anenvironment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.