Head of Go to Market Non-Life Insurance

• GotoMarket Strategy Development:
  
• Develop and implement a comprehensive gotomarket strategy for nonlife insurance products.
  
• Analyze market trends customer needs and competitive landscape to inform strategy.
  
• Identify and prioritize target markets segments and customer profiles.
  
• Product Launch and Market Penetration:
  
• Lead the planning and execution of product launches ensuring alignment with market needs and business goals.
  
• Coordinate crossfunctional teams to drive successful market entry and growth.
  
• Develop launch plans including marketing sales distribution and customer support strategies.
  
• Marketing and Sales Enablement:
  
• Work closely with the marketing team to develop compelling marketing campaigns and materials.
  
• Collaborate with sales to develop sales enablement tools training and resources.
  
• Ensure consistent messaging and positioning across all customer touchpoints.
  
• Performance Tracking and Optimization:
  
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of gotomarket strategies.
  
• Conduct regular market and performance reviews to identify areas for improvement.
  
• Adjust strategies and tactics based on performance data and market feedback.
  
• Stakeholder Management:
  
• Build and maintain strong relationships with internal and external stakeholders.
  
• Act as the primary point of contact for gotomarket initiatives providing updates and insights to senior management.
  
• Collaborate with product development underwriting operations and other departments to ensure alignment and support for gotomarket efforts.
  
• Market Research and Customer Insights:
  
• Conduct market research to gather customer insights and identify new opportunities.
  
• Utilize data analytics to understand customer behavior preferences and trends.
  
• Integrate customer feedback into product development and gotomarket strategies.
  
• Innovation and Continuous Improvement:
  
• Stay abreast of industry trends emerging technologies and best practices.
  
• Foster a culture of innovation and continuous improvement within the gotomarket team.
  
• Identify and implement new approaches to enhance gotomarket effectiveness and efficiency.
  

Requirements

• Bachelor s degree in Marketing Business Administration Insurance or a related field; advanced degree or relevant certifications preferred.
  
• 5y working experience in gotomarket roles with a focus on nonlife insurance or related financial services.
  
• Strong strategic planning and analytical skills.
  
• Excellent leadership and team management abilities.
  
• Exceptional communication presentation and interpersonal skills.
  
• Proficiency in market research and data analytics tools.
  
• Indepth knowledge of nonlife insurance products and market dynamics.