Lead the development and execution of our e-commerce analytics strategy, aligning it with overall business objectives to drive growth.
Establish and monitor key performance indicators (KPIs), creating insightful reports to inform strategic decision-making across the organization.
Analyze customer behavior throughout the e-commerce journey, uncovering actionable insights to improve conversion rates and revenue.
Oversee the design and execution of A/B tests, optimizing various aspects of our visitors' e-commerce experience and ensuring methodological rigor.
Develop a comprehensive understanding of customer behavior and preferences through advanced data analysis, user feedback, and customer journey mapping.
Build and evolve our analytics toolbox, combining in-house solutions with leading third-party tools to generate powerful insights and recommendations.
Collaborate with cross-functional teams to implement data-driven changes, driving improvements in website performance, conversions, and overall customer satisfaction.
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