Regional Performance Marketing Manager

New Zealandbased Edutech company Crimson Education was founded in 2013 fromthe idea that through personalised education we can transform students into the
world leaders of tomorrow. Since then we have rapidly grown a missiondriven team
that is dedicated to building the education system for the 22nd century. Our network
includes 2400 tutors and consultants worldwide who work with over 20000
students.
Our tech platform connects tutors and mentors to high school students aiming to
achieve admission and scholarships to top universities in the US Canada UK and
beyond.


Looking to be involved in a growing global team With our Digital marketing team
members across the globe this role has the unique opportunity to dive headfirst into
driving paid digital marketing strategy and activity across up to 9 countries in Asia
working with our regional digital marketing managers country managers and local
area marketing teams.
LOCATION: Remotely or at one of our offices across the globe you will be required to
be based in or near the EMEA region.

As a Regional Performance Marketing Manager you will be responsible for:
Manage a team of performance marketers (46 people)
Implement effective paid digital advertising strategies to attract qualified
prospects with costeffective strategies across Facebook Google and other
paid advertising platforms.
Contribute to Crimsons paid digital marketing activity across multiple
countries working with Crimsons regional digital marketing managers
country managers local area marketing teams and the global digital
marketing team to drive for results.
Build test and optimize paid ad campaigns to consistently improve
performance
Analyse and report on campaigns A/B tests leads and revenue and ROI.

How youll know youre crushing it (KPIs):

Digital marketing revenue targets are achieved consistently across all markets
you are working with.
Strong ROI across digital marketing channels.
The team meets their KPIs.
High engagement of stakeholders.
Consistent tracking reporting knowledge sharing and rapid iteration.
What skills and experience youll need:
At least 3year experience in a performance marketing role or similar
At least 2year experience in remote people management in the EMEA/CIS
Handson experience with Facebook Ads & Google Ads
Familiarity with Google Analytics Marketo Salesforce would be a plus
Strong attention to detail
Excellent verbal and written communication skills.
Experience managing multiple projects in a fastpaced environment with
other team members and stakeholders.
Ability to productively and efficiently collaborate with a globally dispersed
team.
Analytical and problemsolving skills.
Exceptional learning agility.
Basic understanding of the UK and US admissions process.

Why work for Crimson
Flexible working environment you will be empowered to structure how you
work
Option to work from our many locations/remotely around the globe (role
dependant) with us!
Limitless development and exposure our internal promotions/role changes
made up 33% of all recruitment last year.
$1000 training budget per year we love to level up!
Psychologist on staff
Impressive fireside chats and workshops to help the team continuously level
up
Radical Candour is a feedback approach we live by
Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fastpaced
collaborative environment and want to work with cuttingedge technology then
wed love to hear from you!