Digital Marketing Executive

Company: BLACK Lifestyle

BLACK Lifestyle is a consumer electronics company headquartered in Kampala Uganda. Backed by Investors with over 30 years of experience and a portfolio exceeding USD 100 Million the company benefits from strong business expertise. The founder and head of the Ugandan venture Abhijith (Aby) brings over a decade of diverse global experience. His background includes founding and working in businesses across various sectors such as Manufacturing Consulting Healthcare Education and Travel & Hospitality. His problemsolving skills and proactive attitude contribute to his ventures success. The brand name Black represents a bold color making a powerful and striking mark. It projects superiority and strength which are all characteristics embodied by the products. The vision of BLACK Lifestyle is to become Uganda s most favorite brand in Audio and Wearable electronics

Position: Digital Marketing Executive

Overview:

BLACK Lifestyle is looking for a proactive and creative Digital Marketing Executive to join our dynamic team. The ideal candidate will have a solid background in digital marketing and be adept at driving online engagement and sales through various digital channels. This role involves developing and executing digital marketing campaigns managing online content and analyzing performance metrics to enhance our brands online presence and achieve business goals.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies to drive traffic engagement and sales.

Manage and optimize ecommerce platforms ensuring a seamless user experience.

Design and create visually appealing marketing materials including graphics social media posts email campaigns and advertisements.

Analyze and report on the performance of digital marketing campaigns using data to inform decisions and improve results.

Conduct market research to identify trends and opportunities and adjust strategies accordingly.

Collaborate with the sales team to align marketing efforts with business goals.

Manage social media accounts and engage with the online community.

Bachelor s degree in Marketing Business Graphic Design or a related field.

23 years of experience in digital marketing with a focus on ecommerce.

Proven experience as a handson designer with proficiency in graphic design tools (e.g. Adobe Creative Suite Canva etc.).

Strong understanding of digital marketing channels including social media email marketing.

Excellent analytical skills and the ability to interpret data to drive decisions.

Strong project management skills and attention to detail.

Excellent written and verbal communication abilities.

Ability to work independently and as part of a team.

Preferred Qualifications:

Experience in the electronics or lifestyle products industry.

Familiarity with ecommerce platforms such as Shopify and Jumia.

Knowledge of HTML/CSS and web design principles.

Experience with marketing automation tools and CRM systems.

Work Environment and Physical Requirements:

This position is primarily officebased with occasional travel for business meetings and events.

The role may require flexible hours to accommodate the founder s schedule.

Compensation and Benefits:

Competitive salary commensurate with experience.

Benefits include paid time off and opportunities for professional development