Marketplace Manager
Posted on :
12-07-2024
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1 Vacancy
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Job Description
- Building, planning and executing an annual calendar of campaigns and events, in-app & web events, optimizing for local and seasonal events, and brand building activity.
- Executing against a promotional & value strategy, working with the merchant partners to drive value for our customers.
- Working with our in-house creative departments to develop integrated campaigns.
- Working with the in-house social media & influencer team to build activity to support campaigns.
- Brainstorming and implementing event plans and concepts.
- Design and implement a Go-to-Market (Marketing) Strategy including brand positioning, communication strategy, in-app promotions, promotional strategy, consumer targeting etc.
- Leverage market data, customer segmentation, competition mapping, value proposition, competitive advantage and together with the stakeholders.
- Build overall brand awareness across all segments of the market, recognize and react to market trends, and deliver localized campaigns to meet aggressive growth targets.
- Establish KPIs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
- Align, implement and lead multi-channel digital marketing campaigns to drive brand awareness, user acquisition, retargeting, retention and user growth with digital team.
- Report results, conduct in-depth analysis on campaigns. performance, and provide improvement suggestions daily/weekly/monthly.
- Optimize all digital marketing campaigns and ads to reach success metrics.
- Manage campaign budgets, timeline, ROI, and data-driven improvements through optimization.
- Work closely with the digital marketing team to adapt the marketing plan for best performance as trends change.
- Report to and work with the VP to allocate and manage digital marketing spend as required, track costs and success accordingly.
Employment Type
Full Time
Department / Functional Area
Key Skills
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