Marketing Manager

Marketing Manager

Location: London Office WFH 12 days

Reports to: CMO

About Healthxchange:

Founded in 2000 Healthxchange are the leading supplier of aesthetic medical products and devices to medical professionals within the UK. As a winner of the Aesthetic Awards for several years running we pride ourselves on the quality of our products and our customer service.

About the role:

Were looking for an experienced Marketing Manager to join our Marketing team based at our London office. The purpose of this role is to increase sales and awareness of key products within our portfolio through successful marketing campaigns monitoring and refining the results and reporting back on marketing effectiveness. This is a great opportunity for a marketing professional with integrated marketing experience to own and deliver a key focus area of the business.

Responsibilities:

• Develop integrated online and traditional campaign plans outlining the requirements objectives and aligning those with the overall marketing strategy.
• Run growth experiments to collect and analyse data in order to lower cost of acquisition (COA) while increasing customer longterm value (CLV)
• Working on acceptable timescales and budgets maintaining high accuracy and excellent outputs
• Postmarketing surveillance on marketing effectiveness and results through various methods and tools such as Google Analytics and SalesForce; writing reports monitoring and chasing work analysing interpreting presenting and optimising results for retargeting campaigns.
• Keep up with the latest trends in marketing technology and products and synthesising relevant actionable insights for campaigns.
• Build relationships with industry media and influencers ensure consistent coverage for SEO.
• Organise and prepare marketing collaterals to promote products offline (exhibition booths at trade shows conferences networking dinners/parties) and online (webinars) to reach company objectives (brand awareness lead generation)
• Delivering presentations internally and externally on marketing campaigns and for the products under your remit
• Delivering campaigns through various channels such as websites social media eshots/email marketing SEO PPC events PR partnerships print influencers and promotions inhouse or through use of agency
• Work with our inhouse design team to create consistent content adapted for various marketing collaterals such as print (brochures magazines) events influencer storyboards scripts videos images blogs newsletters e shots/emails press releases websites social.
• Identify the target market/profile for the products through market segmentation analytics and research.
• Ensure brand consistency across all channels and collaterals.

Requirements:

Essential

• At least 4 years marketing experience
• Google Analytics/Adwords certificate (preferable)
• Positive attitude
• Creative selfstarter
• Able to meet deadlines and prioritise
• Commercial awareness
• Excellent analytical skills
• Organised detail oriented and accurate
• Excellent verbal and written communication skills
• Passionate about aesthetics

Desirable

• B2B Experience
• Print and PoS Experience

Benefits

Company pension car allowance bonus and commission scheme 23 days holiday plus bank holidays (and increasing with service) staff discount staff social events access to Health Assured EAP.