Senior CRM Executive

Detailed responsibilities/accountabilities

Planning and Executing:

• Planning CRM strategies designed to attract and retain customers while expanding the brands reach and boosting consumer loyalty.
• Working closely with other departments to implement a CRM campaigns that works across the board.
• Brief the Graphic Designer and Copywriter on upcoming CRM campaigns.
• Working closely with Brand to deliver targeted communications campaigns across a number of channels including email ZNS SMS social media.
• Assist the team with other customer care efforts including email direct mail and phone lists for exclusive events new collection events press event etc.
• Working closely with Sales and Merchandise Team to help drive sales promotions and customer loyalty programs.
• Building and operating CDP system to make sure all the data are synchronize and analyze.

Partnership

• Build and maintain relationships with existing and potential partner clients. (E Wallet Barter Deal etc)
• Explore potential to crosssell and upsell from existing partner clients while matching clients business and strategic needs.
• Report

• Monitor daily trends in campaign performance and proactively address underlying causes of trends.
• Set KPIs to measure campaign results drive insights and recommendations and communicate these clearly and accurately back to the business helping to inform business decisions and future campaigns iterations.
• Requirements

• Bachelors Degree required 24 years of experience in marketing CRM Loyalty or related fields.
• Experience in CRM datadriven marketing analytics and digital transformation.
• Proficient in Microsoft office & English communication
• Excellent planning and analytical skills.
• Ability to work in a fastpaced setting under tight deadlines.
• Highly organized with experience of balancing multiple projects.

Remote Work :

No