Media Buyer Native Ads

Key Responsibilities:

• Develop and implement media buying strategies for native ad campaigns.
• Strong knowledge of native ad platforms and their capabilities (e.g Taboola Outbrain etc.).
• Research and analyze target audience and market trends to inform media buying decisions.
• Negotiate ad placements and pricing with native ad platforms and publishers.
• Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
• Monitor and optimize campaign performance using data and analytics tools.
• Stay updated on industry trends and best practices in native advertising.
• Manage media budgets and ensure costeffective ad spend.
• Establish and maintain relationships with native ad platform representatives and publishers.
• Report on campaign performance and provide insights for future improvements.
• Identify opportunities for expansion and growth in native advertising efforts.

Required Qualifications:

• Bachelors degree in Marketing Advertising Business or a related field.
• Proven experience as a media buyer or similar role focusing on native advertising.
• Strong analytical skills to interpret campaign data and make strategic decisions.
• Excellent negotiation skills and the ability to secure favourable ad placements and rates.
• Knowledge of digital marketing principles and best practices.
• Ability to work effectively in a fastpaced deadlinedriven environment.
• Exceptional communication and interpersonal skills for building relationships with ad platform representatives and publishers.
• Proficiency in using advertising and analytics tools such as Google Ads Google Analytics etc.
• Creative thinking and the ability to contribute to ad creative development and optimization.

native advertising,keyword research,media buying,programmatic media buying