Director Marketing

Experience: 1014 years significant recent experience in B2B

About the role

The Director of Marketing is responsible for overseeing all marketing operations within the
company strategizing to generate demand help partners sell better and improve brand
awareness. This senior role involves leading a team of marketing professionals to develop and
implement marketing plans and campaigns across various channels. Collaboration to align
marketing strategies with business goals analysing market trends and adjusting strategies
based on performance and feedback are key requirements. This role is crucial for driving the
companys growth through effective marketing and strategic vision.

Responsibilities:

Managing the portfolio of marketing efforts brand demand generation growth
partner success and events with solid experience in at least 23 of them
Strategy for marketing display first principles thinking to achieve key goals for the
company
Lead generation implement programs to generate leads
Content marketing overseeing creation and distribution of valuable content that can
reach the right people including prospects
Market research understand industry trends well articulate the same
Team leadership lead a highly engaged and committed team that will grow over time
Planning and execution of the marketing calendar covering the entire spectrum
content events partner and product marketing
Working with agencies and external consultants knowing how to leverage maximum
value from various stakeholders
Metrics driven setting and tracking KPIs to evaluate performance and adjust tactics
as needed

Desired candidate profile:

1014 years experience with recent experience being in B2B preferably SaaS
Solid experience in at least 23 of brand product marketing demand generation
growth partner success and events
Experience working with agencies and external consultants knowing how to leverage
maximum value from various stakeholders
Strong management skills lead a highly engaged and committed team that is likely to
grow over time
Strong communication skills be able to convey complex ideas in a simple and engaging manner
Creativity and Influencing demonstrable creativity in marketing with an ability to
influence and enthuse stakeholders
Excellent communicator (incl. written and spoken language) with strong customer
focus driven with sense of empathy ownership and urgency
Marketing for channels and helping channels succeed is a big plus

About LightMetrics:

Our mission is to make roads safer for everyone everywhere. We provide video telematics
solutions that make commercial vehicle fleets safer and more efficient using AI on the edge
and video analytics. Using extremely efficient neural net inference algorithms and affordable
hardware LightMetrics makes the benefits of AI on the edge and incab coaching for drivers
more accessible to fleets globally. Video ondemand for driver exoneration helps fleet
managers protect their drivers and the business from fraudulent claims. Incab coaching for
risky driving behaviours makes drivers more selfaware and driver coaching workflows help
fleet managers make the fleet safer over time.

LightMetrics is regularly featured as one of the top companies in the video telematics
industry by industry experts and analysts. In April 2023 we announced Sequoia Capital India s
investment in LightMetrics backing it to build preeminent video telematics platform for the
world. Frost and Sullivan has recognized LightMetrics for its innovation in the video
telematics space. We are rapidly growing with marquee clients in the automotive ecosystem
on our platform and are looking for motivated people to join us and help power the next phase
of our growth.

LightMetrics has its workforce in diverse locations Bangalore Los Angeles Lisbon and
Madrid . LightMetrics is following Hybrid work model employees can work two days a week from office .

Benefits and Perks:

There is an insanely high potential for growth with great talent all around you in a
company that is growing fast
Compensation that is best in the industry and commensurate with your experience
and skills
Upskilling allowance for selfdevelopment
Stock options and great benefits (including health insurance for you and your
dependents).
Opportunity to evangelize a cuttingedge solution that incorporates the latest innovations in computer vision AI Android iOS and full stack web development.
Energetic and positive atmosphere where talented people are working together with a singleminded focus on solving customer problems.

LightMetrics is committed to a congenial work atmosphere that allows people from diverse
backgrounds to perform to their highest potential. We are an equal opportunity employer
committed to ensuring a workplace with zero tolerance for harassment or discrimination.

Even if you do not check all the boxes we d still love to hear from you we really want
someone who is excited to join the team over checking all the boxes!

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