Job Title: Group ECom Marketing Manager/ Assistant Manager
Location: Mumbai
Experience: 7 years minimum
Are you food obsessed Do you dream about dinner while eating lunch Do you think consumers deserve more from Food Brands in India Are you excited the revolution you are seeing in the Food industry Is your mind blown at the pace at which Ecommerce has become Quick Commerce and is transforming our shopping experience Then this is the job for you!
Why Prasuma
1st Indian Frozen Food Brand to win an International Taste Award!
Committed to creating sensational food using the freshest & finest ingredients.
Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region.
Over almost 40 years of product and service excellence among top modern retail outlets restaurants and chefs nationwide.
Work culture of mentorship following best practices and freedom to try things that
About you
We need someone with a real eye for detail a passion for exceptional food for taking ownership working a fast pace driven by your own inner fire. A business acumen along with impeccable communication skills and relationship building abilities will help you succeed.
Key Qualities
Self Starter entrepreneurial spirit
Digitally savvy interest in link between consumer behaviour brands & ecommerce
Relationship Building cross functional working
Ability to spot & take action early action on opportunities
Attention to detail execution rigour
Team player performance focussed
Problem solver ability to thrive in dynamism
Organizational skills
Key Responsibilities
ECom Marketing Calendar at a chain level
ECom Innovation Calendar
Digital Campaign Management
Content creation for digital Campaigns
A Content creation and optimisation
Acquisition and retention of new customers to optimisation of listing ads creatives innovative promos collaborations
Cross functional working with ECom Key Account Managers
Close collaboration with ECom marketing teams
Report on key brand metrics on a monthly basis CTRs ROI New customer acquisition retention
Study and analyse current trends in market and implement strategies to drive brand sales growth
Brainstorm new growth opportunities
Social media LinkedIn Facebook Instagram etc. activation
digital,ecommerce,relationship building,business acumen,campaign management,content creation,marketing activation,brand advertising,fast-moving consumer goods (fmcg)