Ecommerce Data Analyst

Location

Hybrid < 12 days in the office/Support Centre on Hams Hall Distribution Park Coleshill.

Why The Works

We dont just sell products. We inspire reading learning creativity and play.

You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects someone with a late family members memory.

You never know who someone will become. So with your passion and our products you will help ignite the spark in helping people unleash their creativity find new passions hobbies or rekindle fond memories.

The unseen possibilities are limitless and it all starts with you.

Become an Ecommerce Data Analyst

We are looking for a talented and experienced Data Analyst with expertise in GA4 to join our Digital team. As a Data Analyst youll dive into creating tracking events monitoring and analysing web performance customer behaviour and conversion metrics to help inform strategic decisions as well as better optimise the user experience on our ecommerce channels.

Your Mission

• Track & Optimise: Leverage GA4 and other analytics tools to monitor key ecommerce metrics and customer journeys.

• Custom Insights: Create tailored reports dashboards and performance metrics for internal stakeholders.

• Collaborate & Experiment: Team up with design development and marketing to run datadriven experiments and A/B testing to optimise the user journey.

• Uncover Trends: Analyse data visualise insights and spot opportunities to enhance our digital channels.

• Stay Ahead: Keep up with ecommerce trends best practices and emerging technologies.

• Report & Improve: Regularly share KPI analysis highlighting success areas and optimisation opportunities.

• Roadmap Support: Work closely on ecommerce and conversion rate optimisation strategies backed by ReturnonInvestment modelling.

• Google Analytics 4 Whizz: Dive deep into GA4 setup integrations and tracking maintenance. Sharing your GA4 knowledge to boost the teams selfsufficiency.

• Business Impact: Demonstrate how ecommerce initiatives drive financial and profitability success.

Skills/Behaviours That Will Set You Apart

• Experience: At least 2 years as a Data Analyst specialising in ecommerce analytics and user behaviour analysis.

• GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4) including handson experience with event tracking custom dimensions and advanced segmentation.

• Analytical Ninja: Strong skills in interpreting complex data sets and turning them into actionable insights.

• Data Visualization: Proficiency in tools like Looker Google Data Studio or Tableau for visualising data.

• Communication Superpower: Excellent ability to collaborate across teams and explain technical concepts to nontechnical folks.

• Toolbox: Familiarity with digital analytics tools such as Google Tag Manager Hotjar and Looker Studio.

• Office Wizardry: Advanced skills in Microsoft Office and PowerPoint to make data insights clear understandable and sparkle.

Our PERKS really are The Works

• 25% Colleague Discount! Plus exclusive Double Discount days!
• MyWorks Access exclusive online discounts across hundreds of retailers holidays utilities deals tech and more!
• Holiday 33 days including bank holidays.
• Holiday Purchase Purchase an additional 5 days
• CanDo Academy Grow your skills and career with instant access to further training and development in areas that interest you.
• Wagestream Claim early access to 50% of your wages as you earn them for when life happens!
• Share Scheme Unleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your family Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan To support your everyday healthcare costs
• And loads more! Long Service Awards pension life assurance Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning creativity and play making lives more fulfilled.

Our Values

We are Crafty We are Caring We are Cando

We Listen. We Care

Each year we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know whats going great and what needs a couple of tweaks to help make The Works the best place youve ever worked! Youll have opportunity to help give us that direction.

Promoting Diversity Inclusion and Applying Reasonable Adjustments

At The Works we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all including underrepresented groups such as ethnic minorities people with disabilities carers & members of the LGBTQ community (including those who identify as lesbian gay bi trans nonbinary or use another term).

We are open to discussions around working hours and flexible working. And where possible well try to support this. If you need reasonable adjustments to apply for this role please contact and well be happy to help!