Trade Marketing Manager

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget

Improving brand presence and campaign execution across trade through excellence in instore planning execution and tracking in alignment with the annual marketing priorities

Leading and implementing channelspecific marketing strategies and plans for assigned retailers

Conceptualizing and executing trade promotions and rolling out impactful instore campaigns in collaboration with marketing and sales teams

Leading activation programs with partners to improve brand visibility

Visiting the points of sale regularly to ensure that the brand is visible and guidelines are respected