Digital Marketing Manager - Vua Nem

Key Accountabilities

• Building an overall Digital Marketing strategy.

Develop and implement a Digital Marketing plan by month quarter and year (both online and offline) including:

Performance Ads (Facebook ads Google Ads Tiktok Ads...) and Digital Automation. Performancerelated tasks take up about 60% of the workload.

• Implement communication campaigns brand building and integrated communication campaigns in the Digital environment.
• Conduct market research (customers industry competitors etc.) develop key messages and competitive advantages and then quickly adjust and respond based on each stage of the market.
• Continuously measure analyze report and optimize digital marketing activities.
• Research customers identify customer needs insights goals and pain points and then develop appropriate content and approach.
• Implement SEO activities to maintain and grow Vua Nems #1 position in terms of industry traffic and total traffic.
• Other breakthrough activities that you believe can create breakthroughs.
• Other related tasks as requested by the Board of Directors.
• Build a cohesive effective and highly productive team.
• Build develop and update customer personas and customer journeys and measure and optimize touchpoints.
• Establish and maintain connections with partners.

Key Requirements

• Minimum of 5 years of experience in Digital Marketing with at least 3 years of experience at a managementequivalent level.
• Minimum of 1 year of experience in brand management communications and IMC (Integrated Marketing Communication) campaigns.
• Has operated a Performance Ads system with a minimum budget of 2 billion VND per month.
• Proficient in Facebook Ads and Google Ads and has knowledge of SEO.
• Strong strategic thinking data analysis and planning skills (experience in project management is preferred).
• Passionate enthusiastic and selfmotivated to continuously learn and develop.
• Leadership and team development skills.
• Customercentric mindset and dedication to serving clients.
• Creative innovative growth mindset and adaptable.
• Willing to conquer all limits to achieve breakthrough success.

About the company

Vua Nem the largest retail system for mattresses bedding and home accessories in Vietnam. They have a nationwide network of over 30 stores across the country. Vua Nem distributes products from popular domestic and international brands like Tempur Dunlopillo Aeroflow Amando Goodnight Kim Cng Lin and Doona. Their slogan is Sleep Well Fulfillment Life emphasizing their focus on quality products.

Customers can purchase mattresses bedding and accessories either instore or online at their website

Not only proud to be the leading company in the mattress and accessory retail industry in Vietnam Vua Nem is also the embodiment of a leading organization following the motto of peoplecentered elite leadership open culture dynamic moving forward together the entire team is cohesive united determined to bring a good nights sleep to all Vietnamese people.

Remote Work :

No