Product Marketing B2B

Job Description:

• Location: Fully remote EU timezone (CET / 2hours)
• Start date: ASAP
• Languages: English is mandatory; French is a plus
• Our client: Cloud Computing / Distributed Systems / AI European Saas

Key Responsibilities:

Product Messaging and Content Creation:

• Develop compelling content that effectively communicates our solutions value proposition and technical advantages. Examples include website content materials targeted toward developers and targeted toward key decision makers (IT).
• Design and maintain a robust battle card to equip sales and technical teams with essential information responses and tactics for potential customer inquiries.

Customer Understanding and Market Intelligence:

• Understand customers needs and pain points through research and customers interviews to generate insights that guide product development and marketing strategies
• Research and share relevant industry trends competitor updates
• Collaborate with the product team to ensure marketing strategies align with product enhancements and launches.

Stakeholder Collaboration:

• Work closely with sales technical and product teams to ensure consistent messaging and positioning across all channels.
  
• Support the training of internal teams on the products unique selling points advantages and potential applications.

Community and brand building:

• Own social media channels (content & engagement) to address B2B audiences
  

Required Qualifications:

• 810 years of experience in product marketing in the tech or software industry storage and cloud computing background is a plus.

• Exceptional ability to create and articulate value propositions messaging and product and brand positioning as compelling stories that engage target audiences.

• Strong written and verbal communication skills in English (native or nativelike) and ideally other European languages.

• Experience with content creation tools and platforms use of relevant genAI in this area.

Preferred Qualifications:

• Experience marketing b2b SaaS products

• Eye for beauty and very appealing designs

• Web/mobile content development & related SEO

Remote Work :

No