Product Marketing Manager intern WFH

Overview

Key responsibilities

• Assist in creating and executing gotomarket plans for new products including positioning messaging pricing and distribution strategies.
• Conduct market research to understand customer needs competitive landscape and industry trends to inform product strategy and positioning.
• Support the development of marketing collateral sales enablement materials and product documentation.
• Collaborate with crossfunctional teams including product management sales and content marketing to drive product adoption and success.
• Assist in analyzing sales and marketing data to evaluate the effectiveness of marketing campaigns and make datadriven recommendations.
• Contribute to the planning and execution of product launches events and promotional activities.
• Assist in developing and maintaining competitive analysis and market intelligence insights.
• Participate in customer and market feedback collection and contribute to product improvements and iterations.
• Support the creation and execution of digital marketing campaigns including social media email and content marketing initiatives.
• Assist in tracking and reporting on key performance metrics and KPIs for product marketing initiatives.

Required qualifications

• Enrollment in a Bachelors or Masters degree in Marketing Business or related field.
• Strong analytical and problemsolving skills with the ability to synthesize complex information.
• Excellent written and verbal communication skills with the ability to present ideas effectively.
• Demonstrated strategic thinking and ability to contribute to marketing strategy development.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Familiarity with market research competitive analysis and customer segmentation techniques.
• Proficiency in Microsoft Office suite especially Excel PowerPoint and Word.
• Ability to work collaboratively in crossfunctional teams and build strong working relationships.
• Basic understanding of digital marketing principles and tactics including SEO SEM and social media.
• Highly organized and detailoriented with a proactive and cando attitude.

communication,project management,market research,product marketing,research,customer