Director of Growth
Director of Growth
Posted on :
19-06-2024
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Job Description
Description:
- Be responsible for endtoend performance marketing across the lifecycle of the customer experienceacquisition conversion analytics and attribution.
- Own all channels of growth including paid acquisition content and SEO affiliates program influencers and partnerships.
- Test and establish various customer segments and targeted messages while also understanding which channels are most efficient. and nbsp;
- Drive performance marketing attribution methodology.
- Define how marketing efforts should be focused and where budgets should be directed based on analytics and key KPIs.
- Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.
- Set bestinclass practices for each digital marketing channel social SEM/SEO email display ads traditional media to drive sales profit and engagement.
- Monitor analyze and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
- Maximize media spend through rigorous creative testing and optimization.
- Aggressively track measure and report cohorts and conversion metrics across all campaigns daily. and nbsp;
- Report and analyze lastclick and multitouch attribution to develop an understanding of the impact of spending as well as online and amp; offline interaction in the funnel.
- Provide biweekly trend and performance reports to stakeholders. and nbsp;
- Partner with the technical team in creating ways to monitor all stages of the acquisition funnel from initial awareness creation to new subscriber signup.
- Collaborate with product design and engineering to optimize conversion and drive marketing spend efficiency.
- Provide thoughtful leadership and perspective for the adoption of emerging media and technology.
Requirements:
- 3 years experience with managing paid search paid social programmatic display and remarketing campaigns in a performance marketing or agency environment.
- At least 5 years of experience in digital marketing advertising or data analysis.
- Experienced with SQL.
- Created and optimized campaigns across channels including all QA campaign trafficking and internal tracking to accurately capture media performance.
- Experienced user of Google Adwords and Facebook/Instagram ads and have an extensive background working in search marketing. and nbsp;
- Able to put processes in place for the rest of the growth team.
- Meticulous about driving a quality audience to conversion in continuity.
- Solid experience in SAAS and funnel optimization.
- Successful track record of scaling / increasing subscriber acquisition engagement and retention while limiting costs and maximizing lifetime value for online and mobile audiences.
- Successful at increasing awareness acquiring leads and users as well as delivering against revenue targets.
Advantageous:
- Strong background in direct response owned and earned media PR and social specifically in the B2C space.
- You love analytics and you understand that the integration of marketing principles with datadriven results is critical.
Benefits:
- Competitive benefits to focus on building an awesome company.
- Opportunity to join a rapidly growing technology startup.
- Missiondriven workplace with a positive and supportive team.
- Opportunity to provide insights on strategy and improve processes.
- Learning more about the fastgrowing ecommerce industry.
Employment Type
Full Time
Key Skills
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