Employer Active
Job Alert
You will be updated with latest job alerts via emailJob Alert
You will be updated with latest job alerts via emailNot Disclosed
Salary Not Disclosed
1 Vacancy
About the Department:
The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.
As Events Specialist EU (Position) you will: Play an important role in creating and executing a successful events strategy in Europe. Events are a core component of the BYD Europe marketing action plan and a fundamental part of introducing BYD and our products to European market. This role will work closely with our nominated agency to ensure excellence and ROI is achieved for each event. Additionally the incumbent will also develop event guidelines and packages for the BYD Retailer network to participate in. As a key role within the Marketing Department the Events Manager is expected to also contribute and participate in general marketing planning and implementation reviews. This will ensure a consistent approach to activities and to also ensure events are leveraged across all channels such as Social CRM and digital. Finally by the nature of events schedule this role will require the incumbent to work flexibly across weekends with significant travelling required as per the events plan.
Key Responsibilities:
CONTENT:
Create an annual events schedule identifying key events that BYD should participate in to maximize brand exposure a multichannel approach should be taken B2C / B2B / Press etc.
Manage and execute the plan in line with designated budget
Ensure all events are of the highest possible quality and adhere to BYD brand standards
Agree and initial signoff of booth designs and concepts final validation Manager Marketing Europe.
For each event ensure a content plan is developed in conjunction with Digital Marketing Specialist.
Ensure specific customer journey defined and implemented for each event
CRM follow up
Social targeted follow up
Responsible for Brand Ambassador selection and performance monitoring at events.
Develop and implement robust Retailer Event support plan event materials uniform suggested venues etc.
SOCIAL MEDIA STRATEGY:
Close alignment with Digital Marketing Specialist will ensure all events are leveraged to create social media content and extend reach beyond the physical event.
BRAND PARTNERS
Develop activations to support any brand partnerships that are in place. PERFORMANCE
Ensure strict adherence to budget for each event and timely payment to suppliers
Ensure full training and quality checks of Brand Ambassadors in place to meet brand standards and expectations
Agree and define KPIs ahead of each event and measure performance versus these:
Booth visitors (software to be investigated)
Leads collected
Attribution to sale
Full post event report to be maintained and submitted to Marketing Manager Europe within 3 days post event.
Key Results:
Your profile:
We offer:
Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team
Full Time